The Problem

While Dell has always prioritized its sales of consumer products like Laptops, Monitors, and Desktop PCs, it had long deprioritized online sales of Infrastructure products: Servers, Storage and Networking.

In 2021, I was hired to lead and grow a team that would shift the infrastructure sales process from largely offline to an online, digital-first experience, for dell.com and Dell’s authenticated B2B sales tool, Premier.  

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My Role

I created, lead and grew a new design organization centered around the e-commerce experience for b2b customers, especially for infrastructure projects.

I hired, trained and managed over 11 designers in 4 countries and 8 time zones working on all aspects of the site experience

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Creating a Vision

I was charged with creating the end-to-end user vision for all infrastructure products on dell.com

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The new Dell Infrastructure

Because of the vision work, we were able to spin up 11 product teams on different flexible comonents that could be used throughout the dell.com system.

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